Demand Gen Report - The Latest B2B Marketing News & Trends
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
May 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
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Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework. Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation,…
Loyalty And Retention Driving Next Generation Of Customer …
Mar 13, 2013 · Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua.. Andrew Gaffney, Editor of Demand Gen Report, kicked ...
About Us - Demand Gen Report
About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
The 8 Elements Of A Successful Inside Sales Team
May 14, 2021 · 3. Work As A Team. Competition can be healthy, but sales reps must be willing and able to work with others. Emphasize the power of collaboration among and across teams to win new business and best serve customers’ and prospects’ needs.
New Research: AI Poised To Be ‘Greatest Influence’ On The Future …
Apr 26, 2024 · Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed.The Digital Lead: 2024 Advertising Insights & Tech Trends
AnswerRocket & Kantar Join Forces To Accelerate Data Analysis …
Aug 13, 2024 · AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data analysis.. Through the partnership, Kantar will leverage AnswerRocket’s platform to help joint clients create custom generative AI ...
Striking The Right Balance Between ABM & Demand Generation In …
Sep 25, 2024 · The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies.
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact ...
Oct 8, 2024 · Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights.The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content engagement and consumption to generate an account score and account intent.