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Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Agency of the Year 2024 winners: South Asia - Campaign India
Dec 3, 2024 · The 2024 Campaign South Asia Agency of the Year awards honoured trailblazers in advertising, marketing, and media, spotlighting the region’s outstanding creative achievements.This year’s event saw a dynamic mix of fresh talent making waves and seasoned players solidifying their legacy. From McCann Worldgroup India’s impressive sweep to Havas Media India’s rising prominence and Famous ...
India's influencer industry to touch Rs 10,750 crore by 2027
Sep 24, 2024 · India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to 2026, according to ‘The Influencer Marketing Report 2024’ (IMR 2024), released by Influencer.in.
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
Ipsos’ new Consumer Voice offers direct video access to consumers
Sep 26, 2024 · Ipsos’ new Consumer Voice offers direct video access to consumers. Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
Agency of the Year 2024: Shortlists announced - Campaign India
Nov 18, 2024 · Since the early 1990s, Campaign’s Agency of the Year awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Independently verified by MediaSense (formerly part of PwC), these awards honour agency excellence at …
FCB Group India launches Creative Council to foster innovation …
Sep 18, 2024 · In a bid to redefine the creative landscape and foster a culture of innovation, FCB Group India has unveiled its new Creative Council. The initiative is aimed at elevating creativity across the organisation by embracing modern problem-solving approaches, setting global standards, and leveraging emerging tools such as technology and data.
The call of green: How brands are driving sustainability in campaigns
Dec 2, 2024 · As brands integrate sustainability into their core operations, their communication strategies evolve. Authenticity is key. "Brands are increasingly adapting their marketing efforts to meet the expectations of today’s environment-conscious consumers," says Ankush Vij, vice president - media, Hashtag Orange, an integrated marketing agency from Gurugram.
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Crisis communication: Controlling the uncontrollable
Sep 30, 2024 · With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication formula to sail through the choppy waters.