Rise from the ashes or repeat the past? The effects of fresh start ...
This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence consumer forgiveness. Three studies were conducted to examine the authors’ …
“重振旗鼓”还是“重蹈覆辙”——新起点思维与品牌危机类型 ...
本研究基于可控性归因理论,通过三个实验分析和回答了危机爆发后消费者的新起点思维对危机品牌所感知的"重振旗鼓"还是"重蹈覆辙"问题。 实验一验证了新起点思维与品牌危机类型对消费者 …
Human vs. virtual influencers in Crisis: How attribution and crisis ...
Oct 1, 2025 · Addressing this gap, this study investigates the effects of misinformation (human vs. virtual), attribution style (internal vs. external), and brand response (emotional vs. …
从灰烬中崛起还是重蹈覆辙？新起点思维和品牌危机类型对 ...
Aug 12, 2022 · This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence consumer forgiveness. Three studies were conducted to …
The effect of controllable and uncontrollable brand crises and pr ...
In this study we examined the impact of a controllable brand crisis vs. an uncontrollable brand crisis on consumers’ repurchase intention depending on degree of product involvement. The …
Oct 24, 2023 · analyze differences in brand forgiveness depending on the factor brand attachment. We found significant differences in brand forgiveness among different groups of …
Mar 11, 2024 · Among consumer responses, our research focuses on consumer forgiveness as the response to a product-harm crisis and investigates how this response is shaped and …
Research on the Effectiveness of Brand Apology Strategies in Crisis ...
Apr 1, 2025 · The study aims to explore the effectiveness of brand apology strategies in crisis events, with a special focus on the impact of cultural differences on the effect of apology.
Deal or deny: The effectiveness of crisis response strategies on brand …
Oct 1, 2022 · Building on attribution theory, this paper examines the effectiveness of the focal brand’s response strategy as a function of perceived brand integration between the brands in …
Consumers’ attributions in performance- and values-related brand …
Findings indicated that consumers assign more blame to firms for a values-related brand crisis than for a performance-related brand crisis. The findings of this study explain how consumers …
A Systematic Review of Attribution Theory Applied to Crisis ...
Feb 28, 2025 · This study systematically reviews 133 attribution theory based communication articles in crisis situations, showing that responsibility attribution can be integrated into a …
Brand recovery after crisis: The interplay of relationship norms …
Feb 4, 2023 · Abstract: This research examines how the interplay of consumer-brand relationship norm type (communal vs. exchange norm) and apology type (emotional vs. informational …