Jun 26, 2025 · The main visual symbol of the Dollar Tree in the early 1990s became a tree stylized as one dollar. Its crown is as round as a coin, and its trunk looks like a unit.

Dollar Tree, Inc. operates retail discount stores under the Dollar Tree and Dollar Tree Canada brands in the United States and Canada.

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In 1989, the iconic Dollar Tree logo emerged, featuring distinct typography. The first word boasted serifs and a three-dimensional contour, while the “Tree” component appeared in uppercase …

In 1993, the remaining Only $1.00 stores would be converted to Dollar Tree locations, and a new logo resembling a tree with the figure "1" as its trunk was introduced, thus giving a visual …

The original Dollar Tree symbol was technically not a logo—it was just a standard neon sign with the name of the retailer written in bold sans serif font in a single line and rendered in a pink …

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