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  1. What is Customer Data Management? Everything You Need to Know

    Mar 24, 2025 · Customer data management (CDM) is the strategic process of collecting, storing, and leveraging customer information to fuel growth and enhance customer experiences.

  2. Customer data management — definition, benefits, and best practices

    Apr 1, 2024 · Customer data management (CDM) is a strategic approach that businesses employ to handle their customer data. It involves the acquisition, storage, organization, and utilization of …

  3. Customer data management - Wikipedia

    CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if …

  4. What Is Customer Data Management? Why It’s Important, Examples …

    Sep 5, 2024 · Customer Data Management (CDM) encompasses the strategy, tools, processes, and standards a business employs to manage customer data effectively. This includes the acquisition, …

  5. What is Customer Data Management (CDM)? Definition, Best …

    May 26, 2020 · Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of …

  6. What is Customer Data Management? Its Importance, Challenges

    May 9, 2025 · Customer data management (CDM) is a discipline that encompasses the process, strategy, tools, and policies for acquiring, managing, storing, and using data about customers to drive …

  7. Customer Data Management: 6 Principles to Perfect Your CDM

    Customer data management is the process of acquiring, organizing, and using customer data to better understand customers and ultimately increase conversions and retention.

  8. Customer Data Management: Best Practices | Informatica

    Organizations use customer data management (CDM) to gain a better understanding about their customers. With CDM, a business can gain a trusted view of information about known customers. …

  9. What Is Customer Data Management? A Guide & 418% ROI Case Study

    Aug 26, 2025 · Businesses are awash in customer information, yet many struggle to harness its true power. This is where Customer Data Management (CDM) comes into play.

  10. What is Customer Data Management? | Nutshell CRM

    Nov 5, 2025 · Customer data management, or CDM, is the process of gathering, organizing, analyzing, and using customer data from different sources to create a unified profile of each customer. The …