AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud
In CryptonRTB’s first real-world scaled deployment, MadHive, which architected the protocol, acted as the DSP. MadHive’s sister company MadNetwork was the blockchain. Beachfront …
A New Linear TV Programmatic Ad Solution for Cable TV Operators
Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) …
AVOD Acquisitions Could Spur Advanced Advertising
“As you look at what’s going to squash innovation, legacy ad tech is the biggest barrier right now.” added Beachfront's Maccaro
Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Jul 1, 2021 · VIZIO's Open Addressable Ready (OAR), which promotes and scales up national addressable TV campaigns, has certified seven key technology partners, including Beachfront.
CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions
Despite economic concerns that slowed budget activations early this year, the number of advertisers investing in connected TV rose nearly 4% in Q1 2023 versus Q2 2022, shows the …
Beachfront Announces Marni Rommel To Join As Vice President of …
Jul 7, 2022 · Beachfront is the sell-side ad server built for convergent TV. Our technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including …
Addressable Making Progress on a National Scale - beachfront.com
Beachfront's President and Founder, Frank Sinton, spoke with Cablefax about addressable TV momentum and scale amid the 2021 upfronts.
Roku accounts for nearly 40% of CTV ad impressions: Beachfront
Roku in the first half of 2023 continued to dominate as the platform leader by far in terms of share of connected TV ad impressions facilitated by sell-side ad platform Beachfront.
Iris.TV Contextual System Quickly Gaining Adoption
Contextual data is being quickly embraced. Among those adopting IRIS.TV's contextual system are buying platforms like Mediamath and supply-side platforms Beachfront and Oracle.
Beachfront Press | Beachfront Newsroom (6)
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion September 2, 2021