What is BATNA? How to Find Your Best Alternative to a Negotiated ...
Oct 7, 2025 · What is BATNA? The BATNA definition is the ability to identify a negotiator's best alternative to a negotiated agreement.
BATNA - Definition, Importance, and Practical Examples
Learn what BATNA means in negotiation, why it's crucial to know your best alternative, and how it strengthens your position and influences outcomes.
Best Alternative to a Negotiated Agreement (BATNA) - Investopedia
Nov 12, 2024 · In a negotiation, the best alternative to a negotiated agreement, or BATNA, is the individual’s determination of the action to be taken if no deal can be reached. To prepare for a …
Best alternative to a negotiated agreement - Wikipedia
In negotiation theory, the best alternative to a negotiated agreement (BATNA) is the most favorable and independent course of action a party can take if negotiations fail, aligning with …
BATNA - What it is, and How to Use It - alignednegotiation.com
BATNA stands for Best Alternative to a Negotiated Agreement. It’s your strongest fallback option if negotiations fall through. Knowing BATNA empowers you to better use leverage in your …
Best alternative to a negotiated agreement (BATNA) - EBSCO
In business and finance, the best alternative to a negotiated agreement (BATNA) refers to a negotiating party's preferred course of action if talks break down and a deal cannot be …
What Is BATNA? Meaning, Examples, Strategic Use in Negotiation
BATNA stands for Best Alternative to a Negotiated Agreement. It represents the most advantageous fallback option you can pursue if a negotiation does not result in a deal. …
A Complete Guide to BATNA, ZOPA & the Reservation Point
Oct 23, 2023 · BATNA, one of the five principles of negotiation according to Fischer and Ury, focuses on the psychology of negotiators. It does not necessarily guarantee an agreement in …
What is BATNA, and How Do I Use BATNA in Negotiation? - MWI
Using negotiation lingo, alternatives are what you could do to meet your interests if you walked away from the current negotiation. The alternative that best meets your interests is called your …
BATNA Examples—and What You Can Learn from Them - PON
Sep 24, 2025 · In their bestseller Getting to Yes: Negotiating Agreement Without Giving In, Roger Fisher, William Ury, and Bruce Patton (Penguin, 1991) described BATNA, or best alternative …