6 days ago · As the debate about AI’s impact on marketing, advertising and creativity continues to divide opinion, Steve Connelly says it should be embraced as an important asset but it will never replace emotion when it comes to strategy. The real thing. It …

Dec 13, 2024 · “An Post is thrilled to continue building on the magic of Christmas through our ‘Send from the Heart’ campaign. This latest collaboration with Core, Boys and Girls, and PML Group has allowed us to create a truly special OOH installation that continues building the beloved Tin Man narrative and visual story with the Send love heart.

Sep 27, 2024 · “Barry’s Tea has always had a unique place in the hearts of Irish people, and it was a privilege to develop this campaign. ‘You’re Home’ is about celebrating that special bond people have with the brand, no matter where they are in the world,” says Sinead Lee, executive client growth director, TBWA\Ireland.

Nov 8, 2024 · To announce the grand opening of its first-ever destination store in the heart of Cork city, Posterplan, the Out-of-Home (OOH) agency, teamed up with Boots, Essencemediacom and Collectiv Marketing to unveil a large-scale mural.

Oct 4, 2024 · Pictured: Le Shop’s senior leadership team operations director Maria McDowell; Mark Jenkins, chief client officer, Amanda Farmer, CEO and Gabriela Lungu, executive creative director.

Oct 4, 2024 · In the fifth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, Sarah Walsh looks at what ads caught the attention of the nation.

Oct 18, 2024 · L-R: John Gildea, Business Director, Owens DDB, Aoife O’Connor, Head of Digital Subscription Sales, The Irish Times, Sinéad Conroy, Marketing Brand Manager, The Irish Times and Amanda Corcoran, Senior Account Manager, PHD.

Aug 30, 2024 · Christina Duff, Managing Director of Core Investment. Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%.

Jan 17, 2025 · Alphabet, Meta, and TikTok collectively command around 60% of Ireland’s total ad spend, highlighting their dominant influence in the shifting advertising landscape. However, as we step into 2025, the future of these tech giants appears increasingly uncertain. TikTok faces the looming threat of a U ...

Aug 16, 2024 · Colum Harmon, marketing director, PML Group with this week’s Out \ Look on Out of Home. Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points …