Mattel announced a new Hot Wheels partnership with Ferrari to develop a full range of Hot Wheels products

1 day ago · Ferrari, one of the most prestigious and luxurious car manufacturers and the most successful racing brand in the world, is teaming up with Hot Wheels to release a full range of die-cast cars and collectibles for the first time in 10 years. The official announcement was made at the Nuremberg International Toy Fair by Mattel, Inc., on January 27 ...

2 days ago · Header: Courtesy of Mattel. This year’s Nuremberg International Toy Fair brought a lot of fun novelties, but one that caught our eye is the result of the partnership between two giants: Mattel and Ferrari.Mattel announced a new Hot Wheels partnership with Ferrari to develop a full range of Hot Wheels products, marking the first time in more than 10 years that Hot Wheels products will feature ...

Jan 27, 2025 · EL SEGUNDO, Calif.-- (BUSINESS WIRE)--Today at the Nuremberg International Toy Fair, Mattel, Inc. (NASDAQ: MAT) announced a new Hot Wheels ® partnership with Ferrari, the legendary luxury car...

5 days ago · The Ferrari name is coming back to Mattel’s Hot Wheels line of toy cars. Announced at the Nuremberg International Toy Fair, this is the first collection with the prancing horse in over 10 years. This new line of Ferrari Hot Wheels is set for a full range of products from classic models to the more advanced and futuristic hypercar models ...

Jan 28, 2025 · In a press release, Roberto Stanichi, EVP of Hot Wheels and head of vehicles & building sets at Mattel, stated how the company looks forward to the world’s reaction to the new releases: “It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra ...

Jan 27, 2025 · Recently, Mattel confirmed that Ferrari is officially coming back to Hot Wheels, sending ripples of excitement through the hobby. The news broke with a simple yet electrifying announcement: the iconic Italian automaker and the legendary die-cast brand are renewing their partnership. It is the kind of moment that die-hard collectors dream of ...

1/27/2025 — After a 10-year absence, #Ferrari returns to Hot Wheels. Let that sink in… Yes, the rumors were true. The Hot Wheels team has been secretly working with Ferrari over the last several months to obtain the Ferrari license and design new vehicles that will be used throughout the 2025 Hot Wheels lineups.

Jan 27, 2025 · Hot Wheels and Ferrari are gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair, Mattel revealed exciting plans to release a full ...

Mattel and Ferrari team up for a new Hot Wheels collection. First product release expected this spring, with more in 2025. What Happened: For the first time in more than a decade, Hot Wheels...