The aesthetician-founded brand, which sells at Ulta Beauty and Target, marks the conglomerate's third beauty acquisition.

Three PureWow editors test the Pattern Beauty hair steamer and here’s why it’s a great hair tool for natural hair.

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Creators have found new ways to express their favorite products even amidst all the uncertainties that make TikTok a ...