How Brands & Agencies Are Navigating the Industry’s Next Big Shift An Exclusive Report from AdExchanger and PurpleLab The healthcare advertising landscape is undergoing seismic shifts driven by ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly into ad tech from a software job at the Federal Reserve Bank of New York after applying to 95 out of 100 ...

Google challenges Cloudflare’s anti-scraping tech; are dupes plagiarism?; web traffic is careening off a cliff.