More than 300 million people use AR on Snapchat and more than 85 per cent of daily users in the MENA region interact with ...

The new Saudi Arabian office will offer a full suite of services, leveraging the combined strengths of the group’s ...

As part of its remit, Brazen MENA will focus on amplifying the market presence for CFI across key financial hubs.

ENG Future Media to manage commercial and advertising deals across TVCs, radio, digital and publishing for IMI.

Seven Digital will work with Seven Media, which offers PR and social media, and the Seven Studios creative and video ...

The Nissan ‘Keep Asking Why’ campaign reframed how drivers across the GCC perceive counterfeit auto parts by prompting them to ask Why?

MMA Global's Melis Ertem explains why marketing excellence will be defined by how brands resonate with the right audience at ...

The campaign, created in collaboration with Leo Burnett and Feel Productions, is live across Babyshop platforms, TV and ...

FLC Marketing Group's Adriana on how ROE moves beyond short-term metrics to assess the depth of consumer long-term brand ...

Platinumlist's Cosmin comments on how sustainability initiatives, and AI-driven personalisation are reshaping the experience ...

Coach has rolled out its campaign for Ramadan 2025, with Elyanna starring as the main feature as the brand's first Middle ...

Bridge of Minds' Sarah Araigy makes the case between onboarding an advertising agency or a marketing consultancy.