Depending on who you’re talking to in the ad industry, we’re either entering the Outcomes Era—or the Outcomes Era is already dead. Both sides miss the point. This isn’t about whether outcomes matter.

Advertising has always evolved with technology. But right now, the pace of change is exposing cracks in a system that’s long overdue for an overhaul. The traditional agency model, once the go-to for ...

The retailer race is heating up for both ad inventory and consumer viewing signals. With CTV viewership continuing to rise and ad dollars shifting to streaming, major players like Amazon and Walmart ...

The internet first met Sarah V on May 22, 2025, through skincare brand CeraVe’s social media accounts on Instagram and TikTok. Upon introducing herself, Sarah V proudly announced she was a GOAT (both ...

At Cannes Lions 2025, one message came through loud and clear: outcomes matter more than ever. Marketers aren’t just being asked to show up – they’re being asked to prove performance. But as always, ...

By Alison Dunham, Sales Director, In-Store Retail Media, UK for PRN, a STRATACACHE company We are all familiar with the statistics: over 70% of all purchases are made in-store. European retail media ...

In an industry obsessed with speed and innovation, 2025 presents a crucial moment for reimagining the creator economy. AI has entered the scene as both a disruptor and an enabler, redefining the ...

In this episode, we sit down with James Trowman Partner and General Manager at The Frameworks, a specialist B2B marketing agency recently crowned with six Telly Awards and proud new status as an ...

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

“Ah, the good old days” or “Remember when…” are phrases that reflect people’s pleasure in looking back, often to the nostalgia of their childhoods. A combination of bittersweet feelings with thoughts ...

As AI becomes integral to marketing and customer service, businesses face a paradox. On the one hand, consumers are enjoying improved convenience, personalization, and efficiency. On the other, AI ...

Brands strive to deliver the right message to the right customer on the right channel. But before that can happen, they need to know exactly who their customers are. This is where identity resolution ...