While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

In our quest for beauty and wellness, we’re often drawn to glossy adverts that promise “miracle” results. But many mainstream ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

There is one beauty rule you should never break... it involves eyebrows - IN FOCUS: Thanks to years of pouring over makeover ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...