More consumers are using artificial intelligence to shop, and generative-AI models can help shoppers find the best deals this Prime Day.

Amazon Prime Day isn’t just a shopping event but a snapshot of global trade dynamics, cutting-edge technology, and clever customer experience strategies all intertwined.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.