The Yes Chad meme, also known as “Nordic Gamer ... communities and repurposed to signal calm confidence in the face of sometimes toxic online debates and criticism. This figure stands ...

Chad Face tutorials and meme videos peaked on TikTok ... her work can be found in publications such as The Mary Sue, Truthout, and YES! Magazine.

Whatever the name, the trend reflects a shift among men from the playful (soy face) to the severe (chad face), and suggests that the idealization of the chad has escaped the confines of the incel ...