We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

IHOP and Xbox are collaborating in celebration of the upcoming release of Indiana Jones and the Great Circle. Beginning on ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Last evening, the Xbox Web Store had been updated to show supported platforms for content beneath their title, as opposed to ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Starting today and running until December 2, Xbox is offering major discounts on digital titles for Black Friday.

Scottish Esports has held its first conference in Glasgow and aims to put the country at the forefront of competitive video ...