First MHRA-approved low-dose atropine eye drop to slow the progression of myopia (short-sightedness) in children aged 3-14 years with a progression rate of 0.5 D or more per year and a severity of -0.

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing skills. Start your digital career now! 10 Secrets McDonald’s Employees Aren't ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company. Marketing proficiency is the foundation of every successful entrepreneurial ...

Let’s face it. Running a small business is tough. You’re juggling everything from sales to customer service, trying to stand out in a noisy marketplace. But what if you could do one simple thing that ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Myopia, or short-sightedness, is on the rise worldwide and has become a major public health issue—especially in East Asia, where large numbers of school-aged children are affected. Traditionally, ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Lionsgate has named Justin Manfredi as EVP and Head of Worldwide Television Marketing. He succeeds 10-year Lionsgate veteran Suzy Feldman who is retiring. Manfredi joins Lionsgate from Apple TV+, ...

In hindsight, it looks like the electric vehicle industry missed the mark with its marketing rollout. Instead of focusing on the “save the world” environmental narrative, many folks think the industry ...