American consumers overwhelmingly expect tariffs to increase the ... School professor of marketing Barbara Kahn advised brands to stay positive and use humor in sales messaging to avoid alienating ...

Warner Bros. Discovery reports strong Q1 2025 earnings with 5M+ new streaming subscribers and growth in global content demand.

Here's how to measure and evaluate sales presentation skills, whether you're trying to motivate an underperforming rep, increase already decent close ... depending on the relationship that's been ...

Few companies embody the term 'pharma giant' as much as Pfizer ... initially a fine chemicals business in a Brooklyn factory, using a loan from Pfizer’s father as capital.

A product launch success determines 81% of a drug’s sales ... to use similar launch strategies as big pharma, but with the right efficiencies, they can make considerable savings on marketing ...

With consumers overwhelmed by constant information and marketing messages ... A memorable yet simple logo, clean yet recognisable, can increase brand awareness, loyalty, and ultimately higher sales.

As an e-commerce strategist and CRO specialist, I’ve worked with online brands across various industries to help them not ...

By staying ahead of emerging trends, you can build stronger relationships, increase conversions and achieve sustainable ...

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.

A recent survey from IBM has revealed that most executives are spending money on AI to stay ahead of the technology, despite ...

“There’s been a huge amount of activity since [OpenAI’s] ChatGPT launched about two and a half years ago,” Benedict Evans, an ...