As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Using artificial intelligence to improve social media copy isn't about delegating creativity, but rather enhancing it ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Music publishing companies are increasingly sending demand letters seeking payment for unauthorized uses of music that appear on social ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...