Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Woo is one of the content creators on this year’s Forbes 30 Under 30 Asia: Media, Marketing & Advertising list using social ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...