The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

The traditional e-commerce giants are not sitting idle. Flipkart and Amazon have both rolled out their own quick commerce ...

Unilever & P&G on marketing spend in 2025 WPP ... I have spent a lot of time with my top marketeers defining what we call the 4V model of social media – variety of creators, volume, virality ...

Indias waste management sector is dominated by informal players and is a fragmented market. ReCircle is aiming to change that ...

This performance reflects continued strength in the brand's core products and innovations ... stand-alone operating model and preparing the carve-out financials. Unilever will report Ice Cream ...

Despite the exit of several multinationals in recent years due to naira devaluation and other economic challenges, a French ...

Mahesh Joshi's new book reveals how a university course led Lok Capital's Vishal Mehta to transition from a telecom career to ...

ChatGPT just recommended these five British companies as the safest investments on the London Stock Exchange in 2025. But are ...

Algorhythm Holdings, Inc. ( NASDAQ: RIME) Q1 2025 Earnings Conference Call May 16, 2025 10:00 AM ET Gary Atkinson – Chief Executive Officer Alex Andre – Chief Financial Officer and General Counsel ...

Marketing: Consumers navigate choices through trade-offs, balancing quality, quantity, and even emotional connections like anthropomorphism. Cultural context significantly shapes these decisions, as ...

The circular economy concept has gained international traction for its promise to reduce dependency on finite resources and ...

Analysts expect HUL to post among the weakest volume growth in the sector once again. Rural recovery is slow, input costs remain high, and consumer downtrading is visible in smaller packs.