Facing difficulty with financial planning, consumers are feeling less confident about the future, which could imperil ...

The decisions we make shape who we are. They determine whether we’re living in alignment with our values or drifting away, ...

The years that followed saw notable price increases in consumer essentials — particularly groceries, housing, clothing, and energy. As Americans grappled with this new normal, the cost of living ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

“Wellness is a constantly shifting paradigm of practices that work together to make the individual feel empowered,” said ...

Chatbots—those little text bubbles that pop up in the corner of so many consumer sites—have long been a fixture in the ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

Being attuned to, understanding and adapting to shifting consumer trends will refine your focus and enable your brand to apply itself effectively.

Here's what separates billion-dollar businesses from the ones that barely scrape by: They understand that consumer behaviour isn't random. It's predictable. It's governed by laws as consistent as ...

At the Sustainability Summit, Cotton Incorporated shared survey data showing the holes in consumers' understanding of ...

Broadly speaking, the process of a RAG system is simple to understand. It starts with the user sending a prompt - a question or request. This natural language prompt and the associated query are ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...