The future of customer acquisition lies in harnessing the power of grocery data to drive better marketing outcomes and ...

Inflation is one of the most important and controversial topics in economics. It affects everyone, from consumers and ...

The Indian Influencer Governing Council (IIGC) has launched a Code of Standards for consumers to promote ethical engagement ...

Not heard of technographics? Dan Krigstein, director of The Growth Intelligence Centre and The Growth Distillery, is here to ...

Kantar has released a new Consumer Sentiment Barometer focused on the tariff turmoil, which reveals that over two in five ...

Ogilvy UK’s Dan Bennett explains why marketers need to change their relationship to the power they wield, starting with how ...

Nearly two-thirds (64%) of home improvement retailer shoppers say they would definitely shop at their store again, an ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

The US consumer market is broad and deep, a patchwork of regional oddities and differences. From coast to coast, it is shaped ...

Criteo, a Paris-based ad tech firm, is leveraging artificial intelligence (AI) to transform digital advertising, for both its ...

Descartes Systems Group (Nasdaq:DSGX) (TSX:DSG), the global leader in uniting logistics-intensive businesses in commerce, ...