Consumer behavior—or how people buy and use goods ... and psychological studies to better understand what compels people to commit to purchases or become loyal to brands. Everyone has heard ...

This behaviour is pervasive, characterising all societies and cultures. Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of ...

Understanding what drives consumers in ... rely on the power of their brand to guarantee sales. Conclusion On Consumer Behaviour Consumer behaviour in the whisky industry is driven by a blend ...

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

Discover how consumer behaviour has changed in 2025. Learn what brands must do to stay relevant and competitive in this new ...

“Wellness is a constantly shifting paradigm of practices that work together to make the individual feel empowered,” said ...

Reshaping food systems to be responsive to consumer preferences, agriculture could increase human health, profits and sustainability.

Circana, LLC, unveiled new research, “Emerging Trends: Daypart Disruptions Impacting Consumer Behavior,” during the 2025 Growth Summit in Orlando, Florida. The study reveals the evolving dynamics of ...