Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Segmentation allows brands to identify and target potentially lucrative consumer subgroups. This can influence marketing strategy, NPD and corporate positioning as well as having application to more ...

The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies ...

Many companies struggle to connect with the right audiences due to outdated or overly broad targeting ... Customer segmentation insights are embedded into the company's Brand Audit process, which ...