Event features, the segmentation points ... event and the accident location is an example of a point event. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

With buckets, we focus on the container, the segment definition or "bucket," and different customers move in and out of our containers. We follow each customer in the cohort over time and report where ...

This briefing offers an overview of the history, theories and key trends related to Segmentation. This report traces the shift from demographic and values-based segmentation to the so-called Third Age ...