Sainsbury's has launched its 2024 Christmas advert and it features a beloved Roald Dahl character who will be seen alongside ...

Precision levels of nostalgia let this genuinely heartwarming tale of a fictional character touch on real issues with grace ...

Christmas ads featuring colourful characters, whether its the childhood favourite BFG or brand mascot Kevin the Carrot, ...

Supermarket giant Sainsbury's has finally released their Christmas TV advert for 2024, and it features two old friends who ...

The festive spirits are soaring as Sainsbury's unveils their 2024 Christmas TV advert, complete with a surprise appearance ...

This year, Sainsbury's advert features an appearance by the beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury's food services assistant ...

Sainsbury's has unveiled its Christmas TV advert for 2024 which features the return of an iconic children's character and his trusty friend.

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

COMMENT: Christmas ads are no longer simply Christmas ads, writes Katie Edwards, they’re Rorschach tests – and our reaction ...

SAINSBURY'S has revealed its Christmas advert for 2024 and it features an iconic children's character. The star of the festive clip is The Big Friendly Giant (BFG), a loveable creature from Roald ...

A SUPEMARKET’S festive advert was filmed in a number of Cumbrian locations as eagle-eyed viewers spot a well-known beach and two local landmarks.