Those sales mean the growth in Rare Beauty's product line, too. At the end of 2023, the makeup brand expanded into body care and fragrance and welcomed new launches in the categories in Dec 2024.

you “can’t” put Rare Beauty blush on your lips. But if you want my honest, unofficial, non-medical answer, yes, you can wear it on your lips – and I fully do. For a monochromatic makeup ...

At the 4th Annual Rare Beauty Mental Health Summit, in honor of Mental Health Awareness Month, Selena Gomez opens up about ...

Selena Gomez’s makeup routine is totally achievable at home. Gomez, 32, took to Instagram on Monday, May 19, to share her ...

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Rare Beauty is a brand that really knows its blush ... The brand also makes a foundation brush, which is how they recommend applying the foundation.

Brands are turning toward the publishing platform to connect with customers. It could be the next frontier of social.

Blush and glow in one swipe? Rare Beauty’s Soft Pinch Luminous Powder Blush gives you that perfect flush with a subtle shimmer. Read more on Grazia.