Concorde has hired Sydney Hockaday as director of marketing. In this newly created role, she will lead Concorde's marketing strategy with a focus on elevating brand visibility, deepening client ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be ...

Sports marketing has always relied on the power of great visuals. A perfectly timed photo of a game-winning goal or the raw ...

Left unchecked, tensions can evolve into a blame game where stakeholders point to external forces or other parties for ...

Long before the Michelin Guide’s “famously anonymous” inspectors sneaked into Orlando to gauge its gastronomical genius, TastyChomps food blogger Ricky Ly believed the city’s chefs had the chops to ...

Esteem Communications, a multi-award-winning brand development and brand management company, hosted a highly successful ...

SCN Coalition wins big at National Agri-Marketing Association contest with a tool that was decades in the making.

When Meghan Parrish was fired from her first college internship at a local advertising agency, she was devastated. It made her wonder if she had chosen the right career path and whether she could be ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Experts share authentic job search strategies, personal branding tips, and career advancement advice at PRSA Idaho’s career ...