In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

Marketers face a dilemma in balancing segmentation and personalisation ... income, location), psychographics (lifestyle, values, aesthetics) and behaviours. Advt Over the past 15 years, data ...

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...

Senate Majority Whip John Barrasso (R-Wyo.) said he doesn’t believe that the White House’s suggested habeas corpus suspension will reach Congress. During an appearance on NBC’s “Meet The ...

Murrells Inlet, South Carolina--(Newsfile Corp. - May 7, 2025) - The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...