With their ability to track TV viewers' behavior, including what they watch and search for on their TVs, smart TVs are a ...

Segmentation has long been the cornerstone ... a premium lifestyle rather than age or gender.’ When segmenting based on psychographics, beauty brands often look at sustainability and ingredient ...

ZenVision also analyzes viewer behavior, grouping viewers based on their consumption ... As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying ...

In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms.

AI-Powered Segmentation for Smarter Strategy As part of its comprehensive brand audit process, The Brand Auditors applies AI models to help businesses identify customer segments based on ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit Services with AI-powered customer segmentation ... uses AI models to segment ...

It involves moving beyond traditional wealth tiers and adopting multidimensional segmentation based on value and behaviour ... By combining financial value segmentation with behavioural and ...