He’s up for eight Grammys, headlining Coachella, embarking on his first stadium tour and releasing ... an Oreo.

“Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands,” said Tanya Berman, Senior Vice President at Mondelēz, the company that owns Oreo.

Post Malone Oreos: a sweet blend of nostalgia, play and creativity redefining celebrity food culture in 2025. Here’s what it says about trends and authenticity today.