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Marketing has the power to make or break a brand. When done right, it captures attention, sparks conversations, and builds loyalty. But when it goes wrong? It can turn into an unforgettable PR ...

Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...

Pepsi unleashes its new look as it rolls out first visual identity change in 14 years Pepsi’s new look takes flight worldwide, taking over iconic global locations as its first major global redesign in ...

Soda goes flat fast. The best soda commercials, however, stay bubbly-pop-fresh for generations. Pepsi arguably leads the pack, having invested record-breaking sums in splashy campaigns and moments ...

O say, can you Pepsi ... On Independence Day, the soft drink brand will unveil Pepsi Colachup, which is exactly what you’re thinking it is: ketchup infused with Pepsi. Pepsi teamed up with the ...

When it comes to ice cream, I am faithfully unfaithful to any single brand, especially if the price is right. Häagen-Dazs—yes. Ben & Jerry’s—sure. Blue Bunny—bring it on. On the belief that no one ...

The bonfire-inspired Pepsi flavors are Toasted Marshmallow, Graham Cracker and Chocolate. The drinks are designed to be mixed together. Katie covered all things how-to at CNET, with a focus on Social ...