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Diageo is focusing on younger adults with this beverage, marketing via experiences and offering smaller bottles at higher price points. It’s also leveraging its position in the trade to get the ...
The Cool Down on MSN7mon
Company behind Don Julio and Smirnoff rolls out major changes to iconic drink: 'Shaping the future of the industry'As detailed by Packaging Gateway, Diageo has introduced a 90% paper-based bottle for Johnnie Walker Black Label at Johnnie ...
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