In today’s highly competitive legal industry, public relations (PR) has emerged as a crucial tool for law firms to establish ...

On January 20th, 2025, a Chinese company called DeepSeek released a new AI model to the public. The model is free and, ...

Just like hiring an accountant to audit your books, having a skilled marketing professional assess your marketing and PR is a ...

Wilmarie Brits, public relations account manager at Edge Communications gives three pillars of success for today’s ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

In this e4m Luminaries series, Bhavani Giddu shares her efforts to drive change, create impactful campaigns, and inspire ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...