East Texas A&M University has announced a multi-year partnership with Nike and BSN SPORTS on Monday morning. Nike, the Oregon ...

This came as no surprise as the $23.4-billion brand Adidas took a direct jab at the NBA and their current uniform provider, Nike, by reminiscing about the festive holiday-themed jerseys they once ...

Global sports brand Adidas lamented that the NBA and Nike failed to come up with special Christmas jerseys for the teams this year, unlike what it did when it was still the league's jersey provider.

Christmas Day and the holiday week are always a showcase for the NBA's best, and this year, Nike’s signature athletes brought their A-game with festive colorways of their iconic sneakers.

The NBA Christmas slate was filled with several high-intensity and close-knit battles between some fo the biggest stars in the sport. Despite the quality of games, it felt like something was missing.

The NBA’s Christmas Day games have always been one of the league’s most anticipated traditions, with five high-profile games featuring star players. This year’s games include a primetime ...

Mesa was the world's girls basketball Mecca when the city hosted the annual Phoenix Nike Tournament of Champions last Wednesday through Saturday. The nation's biggest high school girls hoops in ...

On the court in Iowa City just months ago, Caitlin Clark is headed to the rafters. The Hawkeye legend is officially being memorialized in the program with her jersey retirement ceremony now set.

Tuesday, 17 December was a big night for Keely Hodgkinson. Not only did the 22-year-old Olympic gold medallist take home the coveted Sports Personality of the Year award, but her custom gown for ...

Tuesday, 17 December was a big night for Keely Hodgkinson. Not only did the 22-year-old Olympic gold medallist take home the coveted Sports Personality of the Year award, but her custom gown for the ...

Las Vegas Aces star A'ja Wilson-- a three-time WNBA MVP and two-time league champion -- is signing a six-year contract extension with Nike in one of the richest shoe deals for a women's basketball ...

"Go back to Reebok," one fan wrote. Meanwhile, a second fan commented, "Was there even a proper bidding process? And 13 years? That's such an awful long contract." Another fan noted, "Liked it ...