Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

At Social Media Week, the firms positioned their tightly knit communities as leading forums for audience engagement.

A new generation of native advertising is proving that engagement and integrity needn’t clash. Instead of blending in, it’s ...

Peak Points” will allow advertisers to use Google’s Gemini AI model to target ads to viewers when they are most engaged with ...