Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer ...

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games masterfully combined strategic teasers, in-game fan participation ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Just like new hires, the best AI models will require a structured onboarding process—starting with ... and business areas—among them, sales and marketing. As a marketer, I can attest that ...

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

L'Oreal's first-quarter sales exceeded expectations with a 3.5 per cent rise, driven by strong European demand for creams and perfumes, offsetting challenges in the U.S. market. Despite a North ...

The Unsold Units Following court approval on April 16, the remaining 94 units that have not been sold — and any pre-sold units that become available if there are cancellations — will now go through a ...

PLG companies thrive by constantly testing every aspect of their product and marketing funnels—from ... Improving the sales process can empower your existing team to perform at a higher level.

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies. Loading the Elevenlabs Text to Speech AudioNative Player... In the ...

updating the thresholds for congressional review of arms sales, and 2) to start a process with Congress to make sure that sales are reviewed in a timely manner. Why does this matter? The monetary ...