is central to transforming organizational performance across the marketing-sales continuum. These tools streamline the repetitive tasks used during the sales process, freeing up sales teams' time ...

Sales professionals are using generative and autonomous AI to prepare for in-person meetings and calls.

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Sales Director (company name withheld) Besides sharing their own experience (and chanting "gross profit, gross profit"), readers suggest the following: Develop a standard costing guideline and service ...

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

and this slight model evolution was not enough to keep the sales growing at the expected rates. However, every year we kept repeating the decaying marketing approaches of the past - hammering the ...

"Whereas pharma has been used to having everything in their CRM when they had a sales-based model ... of core omnichannel marketing metrics was only part of the process, as to truly provide ...

It offers a streamlined setup process and pre-optimized targeting ... ultimately driving leads and sales. As an experienced B2B marketer, you already know the basics of LinkedIn marketing. Content ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

By implementing structured reviews and leveraging advanced analytics, businesses can proactively address discrepancies and ...