Republic Bank & Trust Co. has a new full-service marketing partner, BUNTIN. The advertising agency will lead all strategy, ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

After 20 years in the trenches of auto design, one industry insider says the truth is simple, and kind of depressing, concept ...

Long before the Michelin Guide’s “famously anonymous” inspectors sneaked into Orlando to gauge its gastronomical genius, ...

The integration of marketing principles into political science and electoral processes has evolved significantly in recent decades, particularly in emerging democracies such as Ghana.

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be ...

CreatorIQ is meeting that demand with the industry’s most advanced, purpose-built measurement framework—giving marketers the tools they need ... regulatory disclosure. Public relations, investor ...

Sports marketing has always relied on the power of great visuals. A perfectly timed photo of a game-winning goal or the raw emotion in the moment of victory can create a lasting connection between ...

Concorde has hired Sydney Hockaday as director of marketing. In this newly created role, she will lead Concorde's marketing strategy with a focus on elevating brand visibility, deepening client ...

Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

Paulo Coelho If the circus is coming to town and you paint a sign saying “Circus Coming to the Showgrounds Saturday”, that’s advertising.If you put the sign on the back of an elephant and walk it into ...