Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Long before the Michelin Guide’s “famously anonymous” inspectors sneaked into Orlando to gauge its gastronomical genius, ...

The integration of marketing principles into political science and electoral processes has evolved significantly in recent decades, particularly in emerging democracies such as Ghana.

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be ...

Sports marketing has always relied on the power of great visuals. A perfectly timed photo of a game-winning goal or the raw emotion in the moment of victory can create a lasting connection between ...

Concorde has hired Sydney Hockaday as director of marketing. In this newly created role, she will lead Concorde's marketing strategy with a focus on elevating brand visibility, deepening client ...

There must be a better way to make things we want, a way that doesn`t spoil the sky, or the rain or the land”———–-Paul ...

Paulo Coelho If the circus is coming to town and you paint a sign saying “Circus Coming to the Showgrounds Saturday”, that’s advertising.If you put the sign on the back of an elephant and walk it into ...

The Ghana Tourism Authority has launched a new Public-Private Partnership (PPP) Department aimed at strengthening cooperation between government and the private sector in order to drive sustainable ...

Budget reconciliation may not be catchy, but it's been a vital tool for many presidents, including Ronald Reagan, whose first ...

This isn’t feel-good BS. Regions that invest in local storytelling earn 60% more media attention — and grow their economies, too.

Milestone Publicity, the Nashville-based public relations firm, announced it has officially rebranded as the Milestone ...