The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

In the latest episode of Moments with Marketers… in Uber Rides – a new video interview series by Uber Advertising – Spark ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

In an era where data-driven insights (IQ) dominate decision-making, emotional intelligence (EQ) may be the missing ingredient ...

Unilever wants to spend half its marketing budget on influencers. The Secret Little Agency’s Ludovica Damonte worries that ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...