The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Since launching in 2019, my podcast has become a cornerstone of my brand. It’s not just a resource for my subscribers; it’s ...

In the latest episode of Moments with Marketers… in Uber Rides – a new video interview series by Uber Advertising – Spark ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

After years of refining this technology – including the $1 million Zillow Prize competition to crowdsource improvements to ...

Younger audiences can be tricky to reach. Mike Sansom of Hopscotch Consulting explains how behavioral science can help to ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Eve Gabereau, Tobias Lehmann, Huub Roelvink and Anne-Cécile Rolland met for a Screen International roundtable.