Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Genine Fallon, Cold Bore Capital I am a strong proponent of small businesses, especially solopreneurs, adding referral programs to their marketing strategy. Creating referral programs that ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

Brooklyn Borough President Antonio Reynoso, alongside Asian Americans for Equality and the Renaissance Economic Development ...

That experience taught me a lesson I would never forget: marketing can't fix a broken product, a confused value proposition ...

Find the best local marketing tips to help your small business grow. Attract more customers and increase your visibility in ...

Zero-click searches are the new reality, and business owners must adapt, evolve and get ahead of this massive shift.

Here are four steps you can take as a small-business owner to build a great team of employees: Strategies is a regular Bizwomen feature edited and curated by Ellen Sherberg and written by ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...