From 2017 to 2022, the Chinese brand, often regarded as the “Apple of China”, sat atop the market, riding on the ... Vivo's strategic product segmentation, noting how the company effectively ...

Short interest is the number of shares that have been sold short but have not yet been covered or closed out. Short selling is when a trader sells shares of a company they do not own, with the hope ...

New Delhi: Apple India has opened applications for the position of Head of Marketing Communications. The role will be based in Mumbai and report to the Director of Marketing for India. As per the ...

Apple is seeking a candidate to helm its Services Marketing division in India, encompassing key platforms such as the App Store, Apple Music, Apple TV, and iCloud. This strategic role aligns with ...

Shazam, Apple’s music recognition app, has launched its Viral Chart, which lists the fastest-growing songs of the week that were “discovered on screens and socials,” reports MacRumors. “Shazam’s new ...

Sony, Panasonic, and Apple thrive via cultural precision, demographic targeting, and ecosystem leverage, respectively. Their ...

Now, as Counterpoint Research reveals global smartphone market data for Q1 2025, the data showcases a major shift as Apple surpasses Samsung in global sales. The report also highlighted that the ...

A new exposé from ImpactSense explores why segmentation often fails to deliver, drawing on in-depth conversations with senior leaders in marketing, customer experience, product, and data. It looks at ...

One producer who made a show for Apple thinks he knows why. “Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for ...

Apple is grappling with a significant slowdown in China as rising competition from domestic smartphone brands and regulatory hurdles erode its position in what was once its fastest-growing market.

Apple shares tend to perform better ... expressed as a percentage of the company's market cap.) As you can see from the chart below, this index has lagged the S&P 500 over the past decade.