PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

One such development occurred when Elevance Health (NYSE: ELV) made headlines when it announced plans to slash its Medicare Advantage marketing budget on Friday. Elevance’s move to cull its Medicare ...

For decades, summer marketing in India was a predictable affair, a well-trodden path of icy beverages, breezy fabrics, and promises of cool comfort. In summer 2025, the landscape has undergone a shift ...

Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Longtime Coca-Cola marketer BRAD ROSS starts a new job today as the top global sports and entertainment marketing exec at Bank of America. Ross, a 16-year Coke marketing veteran, has been VP/Global ...

Frank James’ terrifying April 2022 mass shooting on a crowded Brooklyn subway was a “direct” result of gunmaker Glock’s marketing, two victims claim in a lawsuit. Furong Hu and Zhuoxuan Ye ...

For marketing and communications professionals, survival in the modern industry landscape means being able to pivot quickly. Amid shifting consumer behaviors and emerging technologies, teams must ...

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

Loreal Lynch is Chief Marketing Officer at Jasper, a leading AI marketing platform. She was previously at Stripe, Salesforce and Tableau. Lately, I’ve been thinking about the “Mad Men” era.

Making the most of your allotted budget to drive impact and demonstrating to the organisation that marketing drives results are perhaps the two most important goals for any marketing team. Hence why ...