From Bollywood stars to social media creators, Crocs aims to transform its image into a year-round fashion statement.

Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging ...

Adding star power to Goafest 2025 will be Cricket Legend and India Team Coach, Gautam Gambhir. Joining the celebrity line-up ...

The former Supercars caller was a winner at The Emmys, held on Tuesday night US time, as part of NBC’s coverage of the Paris Olympics. The win came in the Outstanding Live Special – Championship Event ...

Nikolett Vilmos is transforming Dubai's luxury property market by positioning real estate as a powerful alternative asset ...

According to Raveendran, these celebrity associations were never just about glamour—they were closely linked to BYJU’S ...

While marketing that leans on celebrity endorsements is nothing new, BCA's approach feels distinct. Instead of showing icons in aspirational scenarios, the campaign places them in mundane ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Don't miss GamesBeat Engage, an intimate turnkey B2B industry event for gaming industry leaders at the intersection of tech and entertainment ...

The Bureau of Internal Revenue (BIR) has introduced simplified procedures for value-added tax (VAT) refund claims, as part of its implementation of ...

Backless tops, head-to-toe flashy colors... On the red carpet, the French-American actor explores striking styles. Major ...

Topping the list for the fourth year in a row is Apple, according to Kantar BrandZ. ChatGPT and Chipotle also made the list ...