Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

The Survey Research Center (SRC) at the University of Michigan is a well-known survey research entity. In the 1960s, it boasted one of the best survey sampling ...

The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors. Explore HBR HBR Store About HBR Manage My Account ...

Biometrics Research Group Inc. estimates the global biometrics market will grow to US$91.1B by 2029 from its 2024 value of US$53.1B. Read ongoing coverage of biometrics industry market analysis, ...

The content on this site should not be considered gambling advice. Gambling involves financial risk, and you should never wager more than you can afford to lose. This site is not intended for use ...

Market research is often the basis for target market and marketing channel decisions—for example, whether the ... Download required. The CMO Survey. “The CMO Survey: Managing the Challenges ...

The questions may be posed in a focus ... for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use ...