Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more ...

Author Table of Contents Media Contact For general and media inquiries and to book our experts, please contact: ...

In a world of second screens, shorter attention spans and a changing media landscape, the playbook for sports marketing is ...

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

Warner Bros. Discovery announced a new initiative called “WBD Storyverse” on Wednesday, allowing characters from the company’s biggest franchises to be licensed for ad campaigns. The news broke at WBD ...

Expanding on this example, Jena said ... These cohorts were then integrated into automated campaigns on Facebook and Google, with bid management also automated for efficiency.